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Energize Your Job Search with a Marketing Plan

A sound marketing plan is essential to a successful job search. Separate from your resume, a well-defined marketing plan will help you focus your job search even more. Institute of Industrial Engineers (IIE) offers you these marketing plan tips:
1. Establish a clear objective to define the work you desire including responsibilities and job functions.
2. Create a positioning statement with a list of your key competencies and top accomplishments.
3. Know your target market of organizations, geographic locations, industry and size.
4. Refine your target list of employers that interest you.

Once you have your marketing plan in place, visit Institute of Industrial Engineers (IIE) to find all of the great job opportunities that match your strengths and interests.

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